Anastasiya Belko1/2
Anastasiya Belko
Senior Product Designer
Spain, open to remote work · anastasiyabelko@mail.com · linkedin.com/in/anastasiya-belko · dribbble.com/anastasiyabelko
Summary
Senior Product Designer with 7+ years of experience in mobile B2C products, mostly photo and video editors, on iOS, Android and cross-platform apps. I work across the whole product cycle: from a 0→1 MVP to a mature app with 1.5M+ users and 50M+ installs. I generate and challenge hypotheses together with a PM and an analyst and validate them in A/B tests on onboarding and paywalls. I build and own design systems from scratch and use AI tools in my design workflow.
Experience
SNRG
Sep 2024 – Present · Senior Product Designer · Remote
Mobile photo and video apps. Sole product designer of Collageable, a photo collage editor (1.5M+ users, 50M+ installs, 4.7 App Store rating from 14k+ ratings), and designer of the new product Mosaiq.
- Led the complete v3.0 redesign of Collageable: 200+ screens and 50+ specs for development. The App Store rating grew from 4.5 to 4.7, and product metrics held steady after the rollout.
- Built the Collageable UI kit and design system from scratch: 400+ components, styles and usage rules, with accessibility tuned for a core audience of women 50+.
- Ran 40+ A/B tests on onboarding, paywalls and special offers with a PM and an analyst. A new paywall won a three-way test and shipped: purchase conversion grew from 0.94% to 1.57% against the previous paywall. A themed onboarding with a new paywall raised purchase conversion 1.4× (2.0% → 2.9%, statistically significant). 95% of users reach the paywall after a two-screen onboarding.
- Turned user research into product decisions: monthly support reports, App Store reviews, in-app surveys and competitor maps of paywalls, onboardings and features.
- Designed Mosaiq, an iOS carousel maker for Instagram and the company’s first product built with AI (Claude Code): 80+ screens and a design system with 130+ components and 82 tokens. All screens took about 1.5 weeks.
Mobile (iOS, Android) · Photo & Video · AI · B2C
Appify
Apr 2019 – Oct 2024 · Product Designer (UX/UI)
Mobile B2C apps: utilities, entertainment and lifestyle.
- Lead designer of Collageable, a photo collage app: research, UX and the new visual style, with support through development.
- Took part in the redesign of Facelab, a photo retouching app.
- Owned the full cycle: competitive analysis, UX research, wireframes, prototypes, visual style and support through development.
- Designed landing websites for the company’s mobile products.
Mobile (iOS, Android) & Web · Photo editing · B2C
